MMumbai, March 15, 2008: The DLF Indian Premier League has launched its new logo incorporating the title sponsor DLF into the logo unit. The new logo for the DLF Indian Premier League now constitutes DLF’s corporate logo in black, with the graphic of a batsman playing a rasping cricketing shot, giving the ball a fair thump with the willow. The graphic and words for the Indian Premier League are in blue in-line with Team India’s colours.

The new logo unit for the DLF IPL represents the true spirit and the dynamic new face of Indian cricket. The graphic depiction also amply recognises a cricketer’s contribution to our much loved national game.

Mr. Rajeev Talwar, Group Executive Director, DLF Limited said, “This is a historic development in the world of cricket. We are proud to be an integral part of it and believe that the DLF Indian Premier League will make great impact in the international cricketing arena.”

Indian Premier League Chairman and Commissioner Mr Lalit Modi said: “The DLF Indian Premier League is here to stay and is set to carve out a distinct niche for itself in the international cricketing calendar. I am happy that India’s largest real estate company, DLF will play an integral part in helping develop the DLF IPL into a truly world-class cricketing league. It is exciting to have an eclectic mix of elite Indian Businessmen, Bollywood personalities and Corporates as our allies, working collectively as one to ensure a start of new cricketing era ushered in by the DLF IPL.”

DLF Ltd., India’s largest real estate company, is the title sponsor for the League kicking off on April 18th 2008. DLF has won the title sponsorship rights for a period of five years starting year 2008. There would be 59 matches across 8 cities in the 2008 season.

The inaugural season of the IPL will showcase a grand total of 59 matches providing broadcasters and in-stadia spectators with 177 hours of live "family entertainment", which will also be viewed by a significant international audience. All matches will be during late afternoon and evening to coincide with prime time for television and providing a convenient time for the stadium audience. The Indian victory at the ICC World Twenty20 has further helped capture the imagination and entice an entire new generation of sports fans into the grounds. The LIVE In-stadia entertainment, combined with the high-octane on-field action has further hooked viewers onto this new adrenalin packed LIVE family entertainment format attracting a much younger fan base, which also includes women and children.


For further enquires:-

B.N.Kumar,
ConceptPR
9321048332